Den and his Bvlgari

From Patek Philippe to Bvlgari. Quite the opposite, they tend to keep in front of horological fashion. This is good in many ways, as it gives you a fresh look in watches (instead of the very conservative look of Patek), it exhibits your brand and generally gives a it unique appeal (ie the watch Dennis is wearing, not for everybody, but to some). However, my gripe seems to be that you spend $4000 on a watch, that actually dates in aesthetics!

The above Bvlgari is the Scuba, which was launched 6 years ago. It was conceptual back then, as it was a steel watch with a "hardened" rubber strap. Not your flimsy, bendy, stretchy rubber, but a solid unbendable rubber. Anyway, the style has now been done to death. Bvlgari has come out with newer versions... But as I reiterated before, $4000 on a fashion piece!